North Edge

Home Digital marketing

The marketing around the site.

Search, content, brand, email, and paid channels beyond Facebook. The work that sits beside a website after the design is done, using the pages that are already there.

Talk about marketing What’s included
In scope

The program

  • SEO and content
  • Brand, creative, and email
  • Paid media beyond Facebook

01 Scope

The marketing besides the build

Facebook ads have their own page. The other marketing we do around the site — and the work of keeping the message consistent — lives here.

01

SEO & content

Technical fixes, clearer page structure, and writing aimed at topics people search for, still in the voice of the business.

02

Brand & creative

Messaging and visual direction so the site, ads, and posts feel like one company instead of three vendors.

03

Email

Newsletters, launches, and simple automations for people who already asked to hear from you.

04

Other paid media

Google and other networks when search, or a second channel, is the one you want to try instead of another social placement.

05

Analytics

A short list of figures we agreed to watch, plus notes on what we would look at next.

02 How it connects

Always tied back to the site

We plan the channel around the pages that already exist, so the message and the site describe the same thing.

  1. 01

    Search that matches the pages

    SEO follows the offers on the site. We do not chase keywords the pages were never built to answer.

  2. 02

    Creative that feels like the brand

    Ads, email, and the website should look related, so the pieces read as one company.

  3. 03

    Reporting in plain language

    A few numbers and a note on what we looked at. Not a dashboard nobody opens.

03 How an engagement runs

Choose, build, then measure

  1. 1

    Choose the channel

    We start from the goal and the site you have. Search, email, brand, or another ad network — not all of them at once.

  2. 2

    Build the assets

    Pages, copy, creative, and tracking that match. If a landing page is missing, that comes before the spend.

  3. 3

    Measure and adjust

    Regular checks against the figures we agreed. Keep what still fits. Pause what does not.

Tell us what you want help with.

Search, content, email, brand, or another ad channel. Say which pages you already have, and we’ll suggest where to start.