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Facebook ads. Set up clearly.

We plan and manage Facebook and Instagram campaigns — prospecting, retargeting, and lead generation — pointed at a page that matches the ad.

Plan a campaign What’s included
In scope

The campaign

  • Offer, audience, and structure
  • Creative direction and ad copy
  • Tracking and plain reporting

01 Scope

What a Facebook ads engagement includes

Ads are bought attention. We set them up so you can see where the spend went, and send people to a page that matches the ad.

01

Offer and audience

Who the ads are for, what you want them to ask, and which offer they should describe.

02

Campaign structure

Prospecting, retargeting, and tests arranged so a click can be traced back to a decision, not a tangle of ad sets.

03

Creative

Concepts, copy, and direction for image or video. We can start from assets you already have.

04

Tracking

Pixel and events so visits and other actions can be recorded, not only clicks.

05

Destination

Landing-page recommendations, or a page we design, so the click arrives on something that matches the ad.

06

Optimization

Budget, placements, and creative reviewed on a regular cadence once the account has been running long enough to look at.

07

Reporting

Spend, what we looked at, and what we are changing next — in language you can use in a meeting.

02 Campaign types

Each campaign has a job

We do not run one blended campaign. The account is split by what each ad is asking people to do.

  1. 01

    Find new people

    Prospecting for audiences who fit the offer but have not met you yet. The creative has to explain the offer on its own.

  2. 02

    Bring them back

    Retargeting for visitors, video viewers, and people who started a form. Shorter asks, aimed at the page they already saw.

  3. 03

    Collect the lead

    Lead ads or a link to a form, when you want a conversation rather than an instant purchase.

03 How it runs

Plan, launch, then review

  1. 1

    Plan the offer

    We agree the audience, the budget range, and whether the landing page matches the ad.

  2. 2

    Launch and review

    Tracking goes in first. Creative ships in a small set so there is more than one version to look at.

  3. 3

    Optimize

    We adjust spend and creative as the account runs, and tell you what changed and why.

Tell us about the campaign.

What you sell, who should see it, and whether you already have a page for the click. We’ll reply with a sensible way to start.